Faithin Omaha eBook Collection

"Integrated Marketing" boxes illustrate how companies apply principles.

With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forec

Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with tim

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the