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Interpreting Consumer Choice
Language: en
Pages: 370
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge

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Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, sho
Interpreting Consumer Choice
Language: en
Pages: 201
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge

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This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choi
Interpreting Consumer Choice
Language: en
Pages: 0
Authors: G. R. Foxall
Categories: Consumer behavior
Type: BOOK - Published: 2010 - Publisher:

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An Information Processing Theory of Consumer Choice
Language: en
Pages: 424
Authors: James R. Bettman
Categories: Business & Economics
Type: BOOK - Published: 1979 - Publisher: Addison Wesley Publishing Company

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The Theory of the Marketing Firm
Language: en
Pages: 385
Authors: Gordon R. Foxall
Categories: Business & Economics
Type: BOOK - Published: 2021-11-12 - Publisher: Springer Nature

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The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence t