International Strategic Marketing

International Strategic Marketing
Author :
Publisher : Psychology Press
Total Pages : 286
Release :
ISBN-10 : 9780415314169
ISBN-13 : 041531416X
Rating : 4/5 (16X Downloads)
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Book Synopsis International Strategic Marketing by : Marilyn A. Stone

Download or read book International Strategic Marketing written by Marilyn A. Stone and published by Psychology Press. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.


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