Faithin Omaha eBook Collection

"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA "This is

This significant book takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice

"International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is hap

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their o