International Marketing Standardization Versus Adaptation from the Consumer's Perspective
Author | : Jyh-Shen Chiou |
Publisher | : |
Total Pages | : 410 |
Release | : 1996 |
ISBN-10 | : MSU:31293015663788 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis International Marketing Standardization Versus Adaptation from the Consumer's Perspective by : Jyh-Shen Chiou
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