International and Intercultural Public Relations

International and Intercultural Public Relations
Author :
Publisher : Allyn & Bacon
Total Pages : 0
Release :
ISBN-10 : 0205375200
ISBN-13 : 9780205375202
Rating : 4/5 (202 Downloads)

Book Synopsis International and Intercultural Public Relations by : Michael G. Parkinson

Download or read book International and Intercultural Public Relations written by Michael G. Parkinson and published by Allyn & Bacon. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. International and Intercultural Public Relations: A Campaign Case Approach uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses, as well as those specifically focused on intercultural or international public relations.


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