Integrated Organisational Communication

Integrated Organisational Communication
Author :
Publisher : Juta and Company Ltd
Total Pages : 460
Release :
ISBN-10 : 0702166642
ISBN-13 : 9780702166648
Rating : 4/5 (648 Downloads)
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Book Synopsis Integrated Organisational Communication by : Rachel Barker

Download or read book Integrated Organisational Communication written by Rachel Barker and published by Juta and Company Ltd. This book was released on 2005-08 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.


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