Inside Marketing

Inside Marketing
Author :
Publisher : OUP Oxford
Total Pages : 0
Release :
ISBN-10 : 0199655839
ISBN-13 : 9780199655830
Rating : 4/5 (830 Downloads)
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Book Synopsis Inside Marketing by : Detlev Zwick

Download or read book Inside Marketing written by Detlev Zwick and published by OUP Oxford. This book was released on 2012-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.


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