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Innovation and Marketing in the Pharmaceutical Industry
Language: en
Pages: 763
Authors: Min Ding
Categories: Medical
Type: BOOK - Published: 2013-10-31 - Publisher: Springer Science & Business Media

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The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web
Leading Pharmaceutical Innovation
Language: en
Pages: 184
Authors: Oliver Gassmann
Categories: Business & Economics
Type: BOOK - Published: 2013-06-05 - Publisher: Springer Science & Business Media

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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book
Global Issues in Pharmaceutical Marketing
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Pages: 193
Authors: Lea Prevel Katsanis
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Type: BOOK - Published: 2015-07-16 - Publisher: Routledge

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Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the e
The Changing Economics of Medical Technology
Language: en
Pages: 225
Authors: Institute of Medicine
Categories: Medical
Type: BOOK - Published: 1991-02-01 - Publisher: National Academies Press

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Americans praise medical technology for saving lives and improving health. Yet, new technology is often cited as a key factor in skyrocketing medical costs. Thi
The Development of Scientific Marketing in the Twentieth Century
Language: en
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Authors: Jean-Paul Gaudilliere
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from