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Language: en
Pages: 763
Pages: 763
Type: BOOK - Published: 2013-10-31 - Publisher: Springer Science & Business Media
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web
Language: en
Pages: 184
Pages: 184
Type: BOOK - Published: 2013-06-05 - Publisher: Springer Science & Business Media
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book
Language: en
Pages: 193
Pages: 193
Type: BOOK - Published: 2015-07-16 - Publisher: Routledge
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the e
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 1991-02-01 - Publisher: National Academies Press
Americans praise medical technology for saving lives and improving health. Yet, new technology is often cited as a key factor in skyrocketing medical costs. Thi
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2015-10-06 - Publisher: Routledge
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from