Industrial Product Innovation
Author | : F A Johne |
Publisher | : Routledge |
Total Pages | : 194 |
Release | : 2018-03-26 |
ISBN-10 | : 9781351204422 |
ISBN-13 | : 1351204424 |
Rating | : 4/5 (424 Downloads) |
Download or read book Industrial Product Innovation written by F A Johne and published by Routledge. This book was released on 2018-03-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies, the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students.