Faithin Omaha eBook Collection

A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important th

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive origin

The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each c