Industrial Marketing Strategy

Industrial Marketing Strategy
Author :
Publisher : *Ronald Press
Total Pages : 352
Release :
ISBN-10 : UOM:35128000882488
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Industrial Marketing Strategy by : Frederick E. Webster

Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by *Ronald Press. This book was released on 1984-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.


Industrial Marketing Strategy Related Books

Industrial Marketing Strategy
Language: en
Pages: 352
Authors: Frederick E. Webster
Categories: Business & Economics
Type: BOOK - Published: 1984-08-10 - Publisher: *Ronald Press

DOWNLOAD EBOOK

A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important th
INDUSTRIAL MARKETING MANAGEMENT
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: 1995 - Publisher:

DOWNLOAD EBOOK

Strategies for International Industrial Marketing (RLE International Business)
Language: en
Pages: 305
Authors: Peter W Turnbull
Categories: Business & Economics
Type: BOOK - Published: 2013-05-07 - Publisher: Routledge

DOWNLOAD EBOOK

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive origin
Segmenting the Industrial Market
Language: en
Pages: 126
Authors: Thomas V. Bonoma
Categories: Business & Economics
Type: BOOK - Published: 1984 - Publisher: Free Press

DOWNLOAD EBOOK

Industrial Marketing
Language: en
Pages: 676
Authors: Mukerjee
Categories: Industrial marketing
Type: BOOK - Published: 2009 - Publisher: Excel Books India

DOWNLOAD EBOOK