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Customer Sense
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Pages: 200
Authors: Aradhna Krishna
Categories: Business & Economics
Type: BOOK - Published: 2013-05-06 - Publisher: Springer

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes c
Sensory Marketing
Language: en
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Authors: Aradhna Krishna
Categories: Business & Economics
Type: BOOK - Published: 2011-02-25 - Publisher: Routledge

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What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their b
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
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Categories: Business & Economics
Type: BOOK - Published: 2020-02-21 - Publisher: IGI Global

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Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to d
Sensory Marketing
Language: en
Pages: 324
Authors: B. Hultén
Categories: Business & Economics
Type: BOOK - Published: 2009-05-21 - Publisher: Springer

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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary s
Impact of Sensory Marketing on Buying Behavior
Language: en
Pages: 484
Authors: Malik, Reena
Categories: Business & Economics
Type: BOOK - Published: 2024-10-22 - Publisher: IGI Global

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In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sigh