Related Books
Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2013-05-06 - Publisher: Springer
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes c
Language: en
Pages: 410
Pages: 410
Type: BOOK - Published: 2011-02-25 - Publisher: Routledge
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their b
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 2020-02-21 - Publisher: IGI Global
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to d
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2009-05-21 - Publisher: Springer
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary s
Language: en
Pages: 484
Pages: 484
Type: BOOK - Published: 2024-10-22 - Publisher: IGI Global
In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the sensessigh