Faithin Omaha eBook Collection

How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine t

How can universities implement strategic integrated marketing to effectively build and communicate their value? At a time of declining public support, a shrinki

"Academic science in the U.S. once self-consciously avoided the market. But today it is seen as an economic engine that keeps the nation globally competitive. C

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for

With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promo