How to Create Profitable New Products
| Author | : George Gruenwald |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 520 |
| Release | : 1997 |
| ISBN-10 | : 0844233536 |
| ISBN-13 | : 9780844233536 |
| Rating | : 4/5 (536 Downloads) |
Book Synopsis How to Create Profitable New Products by : George Gruenwald
Download or read book How to Create Profitable New Products written by George Gruenwald and published by McGraw Hill Professional. This book was released on 1997 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Gruenwald's definitive work is a comprehensive and up-to-date guide to developing new products and services. Gruenwald has experience in new product development with over 50 of the world's largest companies, making him uniquely qualified to advise businesses and entrepreneurs in the process of successful new product development. In How to Create Profitable New Products he sheds light on every step of the development process.
