Faithin Omaha eBook Collection

How we filter out what is irrelevant so we can focus on what we need to know. We are surrounded by a world rich with visual information, but we pay attention to

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and serious

In the past two decades, attention has been one of the most investigated areas of research in perception and cognition. However, the literature on the field con

The phenomena of effortless attention and action and the challenges they pose to current cognitive models of attention and action.

Attention: Theory and Practice provides a balance between a readable overview of attention and an emphasis on how theories and paradigms for the study of attent