Faithin Omaha eBook Collection

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc

The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a