Faithin Omaha eBook Collection

Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segme

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book

Amid the flurry of debates about immigration, poverty, and education in the United States, the stories in Mi Voz, Mi Vida allow us to reflect on how young peopl