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NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing
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Type: BOOK - Published: 2008 - Publisher: Harvard Business Press
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Market
Language: en
Pages: 284
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Type: BOOK - Published: 2014-03-26 - Publisher: AMACOM
In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data. Did you know
Language: en
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Type: BOOK - Published: 2012-12-11 - Publisher: Simon and Schuster
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win a
Language: en
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