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HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)
Language: en
Pages: 217
Authors: Harvard Business Review
Categories: Business & Economics
Type: BOOK - Published: 2013-04-02 - Publisher: Harvard Business Review Press

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NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing
Marketing Myopia
Language: en
Pages: 99
Authors: Theodore Levitt
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Harvard Business Press

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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Market
It's Not the Size of the Data -- It's How You Use It
Language: en
Pages: 284
Authors: Koen Pauwels
Categories: Computers
Type: BOOK - Published: 2014-03-26 - Publisher: AMACOM

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In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data. Did you know
Kotler On Marketing
Language: en
Pages: 253
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: Simon and Schuster

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Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win a
Ted Levitt on Marketing
Language: en
Pages:
Authors: Theodore Levitt
Categories: Marketing
Type: BOOK - Published: 2006 - Publisher:

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