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Happy Is Up, Sad Is Down
Language: en
Pages: 304
Authors: Jörn Hurtienne
Categories: Advertising
Type: BOOK - Published: 2020-09-03 - Publisher: Bis Publishers

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We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many
Metaphors We Live By
Language: en
Pages: 256
Authors: George Lakoff
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1980-11-01 - Publisher: University of Chicago Press

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The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamenta
I'm Happy-Sad Today
Language: en
Pages: 42
Authors: Lory Britain
Categories: Juvenile Fiction
Type: BOOK - Published: 2020-06-22 - Publisher: Free Spirit Publishing

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This friendly picture book helps young children make sense of mixed-up emotions. Happy, and also sad. Excited, but nervous too. Feeling friendly, with a little
Metaphor and Metonymy in Comparison and Contrast
Language: en
Pages: 621
Authors: René Dirven
Categories: Cognitive grammar
Type: BOOK - Published: 2003 - Publisher: Walter de Gruyter

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The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the
Framing the Rhetoric of a Leader
Language: en
Pages: 195
Authors: M. Degani
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-01-04 - Publisher: Springer

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Based on a selection of 30 election campaign speeches during Obama's first run for the American presidency in 2008, this book investigates the Democratic presid