Related Books

Handbook on the Experience Economy
Language: en
Pages: 491
Authors: Jon Sundbo
Categories: Business & Economics
Type: BOOK - Published: 2013-09-30 - Publisher: Edward Elgar Publishing

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This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contri
Handbook on the Experience Economy
Language: en
Pages: 0
Authors: Jon Sundbo
Categories: Customer loyalty
Type: BOOK - Published: 2013 - Publisher: Edward Elgar Publishing

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This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contri
The Experience Economy
Language: en
Pages: 276
Authors: B. Joseph Pine
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Harvard Business Press

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit
The Experience Economy, With a New Preface by the Authors
Language: en
Pages: 437
Authors: B. Joseph Pine II
Categories: Business & Economics
Type: BOOK - Published: 2019-12-10 - Publisher: Harvard Business Press

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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and
The Experience Economy
Language: en
Pages: 392
Authors: B. Joseph Pine
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Harvard Business Press

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With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential