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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new
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Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in
Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy
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With the need for sustainability, a focus on developing an economic system that aims at minimizing waste, commonly referred to as the circular economy, is emerg
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Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities shou
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In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creat