Related Books
Language: en
Pages: 721
Pages: 721
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2021-12-03 - Publisher: Springer
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app
Language: en
Pages: 1109
Pages: 1109
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE Publications
CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicator
Language: en
Pages: 654
Pages: 654
Type: BOOK - Published: 2008-04-30 - Publisher: John Wiley & Sons
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches i
Language: en
Pages: 6
Pages: 6
Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers
* Standard text dealing with market research techniques
