Handbook of Entrepreneurship and Marketing
| Author | : Ian Fillis |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 477 |
| Release | : 2020-07-31 |
| ISBN-10 | : 9781785364570 |
| ISBN-13 | : 178536457X |
| Rating | : 4/5 (57X Downloads) |
Book Synopsis Handbook of Entrepreneurship and Marketing by : Ian Fillis
Download or read book Handbook of Entrepreneurship and Marketing written by Ian Fillis and published by Edward Elgar Publishing. This book was released on 2020-07-31 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
