Faithin Omaha eBook Collection

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont

"In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challen