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Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitali
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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
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Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘t
Tourism Destination Marketing and Management
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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic