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The Public Relations Writer’s Handbook
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Authors: Whitney Lehmann
Categories: Business & Economics
Type: BOOK - Published: 2019-12-06 - Publisher: Routledge

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From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienc
The Public Relations Handbook
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Authors: Alison Theaker
Categories: Business & Economics
Type: BOOK - Published: 2004-08-02 - Publisher: Routledge

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g
Handbook of Public Relations
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Authors: Robert L. Heath
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Type: BOOK - Published: 2001 - Publisher: SAGE

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This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in
The Handbook of Strategic Public Relations and Integrated Communications
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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey
Public Relations Writing
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Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-r