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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative
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The chapters in this book consist of selected papers which investigate the theme of ‘Myths Today’, paying homage to the notion of myth as defined by Roland
The Future of Business
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The Future of Business explores how the commercial world is being transformed by the complex interplay between social, economic and political shifts, disruptive
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'Every business leader should read it immediately' Emma Gannon, author of The Multi-Hyphen Method 'A book that made my brain fizz' Bruce Daisley, VP EMEA, Twitt