Faithin Omaha eBook Collection

Download or read book Google Analytics Demystified written by Joel Davis and published by Createspace Independent Publishing Platform. This book was released on 2015-07-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition has been completely revised and updated to reflect the current state of Google Analytics. In addition to these changes, the book has been expanded with new chapters that help you understand how to: ensure data integrity by removing referral spam, use cohort analysis, benchmarking and treemaps to improve insights into site performance, use custom tables to reduce data overload, and increase site traffic through search engine optimization. - Discussion has also been expanded and refocused throughout the book to make content more actionable and responsive to your own strategic information needs. The Second Edition shows you how you can use Google Analytics to immediately make better informed and therefore more successful decisions.