Faithin Omaha eBook Collection

Download or read book Going Places with Youth Outreach written by Angela B. Pfeil and published by American Library Association. This book was released on 2005-06-20 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.