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The Journal of Global Business and Management Research (GBMR) strives to comply with highest research standards and scientific/research/practice journals' quali

In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Th

Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introductio

The Journal of Global Business and Management Research (GBMR) is a quarterly peer-reviewed journal which strives to comply with highest research standards and s