Faithin Omaha eBook Collection

Download or read book Generating Trust in Online Business written by Magda Fusaro and published by Montréal : I. Quentin. This book was released on 2002 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of developing electronic commerce has become increasingly apparent over the last decade. At the same time, a number of regulatory and economic measures are required to help develop on-line transaction volume. Although governments and some businesses have taken the first steps, consumers are still conspicuously absent from the cyberspace marketplace. In this book you will discover: What you can do to increase consumer confidence in your e-business in order to promote rapid growth and success; Which conditions are deemed essential by consumers for developing lasting consumer confidence in your e-business; How to overcome technical, economic and socio-cultural obstacles so that people of all social levels can benefit fully from the many advantages e-commerce has to offer. This book invites you to embark on a journey spanning theory and practice. The goal is to provide you -- entrepreneurs and webmasters -- with an overview of the rules of the game as they exist at the present time, and to help you adapt your e-commerce strategies so that they generate maximum consumer confidence.