From Global to Metanational

From Global to Metanational
Author :
Publisher : Harvard Business Press
Total Pages : 280
Release :
ISBN-10 : 0875848702
ISBN-13 : 9780875848709
Rating : 4/5 (709 Downloads)

Book Synopsis From Global to Metanational by : Yves L. Doz

Download or read book From Global to Metanational written by Yves L. Doz and published by Harvard Business Press. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation copyrighted by Book News, Inc., Portland, OR


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