From Corporate to Social Media

From Corporate to Social Media
Author :
Publisher : Routledge
Total Pages : 304
Release :
ISBN-10 : 9781317936046
ISBN-13 : 1317936043
Rating : 4/5 (043 Downloads)

Book Synopsis From Corporate to Social Media by : Marisol Sandoval

Download or read book From Corporate to Social Media written by Marisol Sandoval and published by Routledge. This book was released on 2014-03-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. Marisol Sandoval’s political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental social responsibility challenges. From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste – this book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.


From Corporate to Social Media Related Books

From Corporate to Social Media
Language: en
Pages: 304
Authors: Marisol Sandoval
Categories: Social Science
Type: BOOK - Published: 2014-03-05 - Publisher: Routledge

DOWNLOAD EBOOK

The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by
From Corporate to Social Media
Language: en
Pages: 313
Authors: Marisol Sandoval
Categories: Social Science
Type: BOOK - Published: 2014-03-05 - Publisher: Routledge

DOWNLOAD EBOOK

The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by
SocialCorp
Language: en
Pages: 209
Authors: Joel Postman
Categories: Computers
Type: BOOK - Published: 2009-01-28 - Publisher: Peachpit Press

DOWNLOAD EBOOK

This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and ef
Maximize Your Social
Language: en
Pages: 226
Authors: Neal Schaffer
Categories: Business & Economics
Type: BOOK - Published: 2013-09-06 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi
No Bullshit Social Media
Language: en
Pages: 272
Authors: Jason Falls
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Pearson Education

DOWNLOAD EBOOK

The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficie