Foundations of Marketing Theory

Foundations of Marketing Theory
Author :
Publisher : M.E. Sharpe
Total Pages : 352
Release :
ISBN-10 : 0765609304
ISBN-13 : 9780765609304
Rating : 4/5 (304 Downloads)
DOWNLOAD EBOOK
Book Synopsis Foundations of Marketing Theory by : Shelby D. Hunt

Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.


Foundations of Marketing Theory Related Books

Foundations of Marketing Theory
Language: en
Pages: 352

Foundations of Marketing Theory

Authors: Shelby D. Hunt
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: M.E. Sharpe

DOWNLOAD EBOOK

Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing
Marketing Theory
Language: en
Pages: 512

Marketing Theory

Authors: Shelby D. Hunt
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

DOWNLOAD EBOOK

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions,
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Language: en
Pages: 360

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

Authors: Shelby D. Hunt
Categories: Business & Economics
Type: BOOK - Published: 2016-09-16 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of market
Foundations of Marketing Theory
Language: en
Pages: 350

Foundations of Marketing Theory

Authors: Shelby D. Hunt
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: M.E. Sharpe

DOWNLOAD EBOOK

Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing
Psychological Foundations of Marketing
Language: en
Pages: 406

Psychological Foundations of Marketing

Authors: Allan J Kimmel
Categories: Business & Economics
Type: BOOK - Published: 2018-01-12 - Publisher: Routledge

DOWNLOAD EBOOK

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited fo