Firebrands

Firebrands
Author :
Publisher : McGraw-Hill/Osborne Media
Total Pages : 346
Release :
ISBN-10 : UVA:X004479739
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Firebrands by : Michael Moon

Download or read book Firebrands written by Michael Moon and published by McGraw-Hill/Osborne Media. This book was released on 2000 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations.


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