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Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing
Experimental Design Research
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This book presents a new, multidisciplinary perspective on and paradigm for integrative experimental design research. It addresses various perspectives on metho
Experimental Business Research
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Volume II & III of Experimental Business Research include original papers that were presented at the Second Asian Conference on Experimental Business Research h
Experimental and Quasi-Experimental Designs for Research
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We shall examine the validity of 16 experimental designs against 12 common threats to valid inference. By experiment we refer to that portion of research in whi
Research Design in Business and Management
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The present book project on Research Design, which is planned in English, is intended to create an innovative textbook that can be used at university undergradu