Ethics in Marketing and Communications

Ethics in Marketing and Communications
Author :
Publisher : Springer
Total Pages : 142
Release :
ISBN-10 : 9780230367142
ISBN-13 : 0230367143
Rating : 4/5 (143 Downloads)
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Book Synopsis Ethics in Marketing and Communications by : M. McKinley

Download or read book Ethics in Marketing and Communications written by M. McKinley and published by Springer. This book was released on 2011-12-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.


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