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Language: en
Pages: 609
Pages: 609
Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Publishers
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular
Language: en
Pages: 609
Pages: 609
Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Learning
New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students wi
Language: en
Pages: 338
Pages: 338
Type: BOOK - Published: 2018-11-30 - Publisher: Jones & Bartlett Learning
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and impl
Language: en
Pages:
Pages:
Type: BOOK - Published: 2020 - Publisher:
"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2010-02-26 - Publisher: Jones & Bartlett Publishers
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, t