Essentials of Contemporary Advertising

Essentials of Contemporary Advertising
Author :
Publisher : McGraw-Hill Higher Education
Total Pages : 558
Release :
ISBN-10 : 0071287574
ISBN-13 : 9780071287579
Rating : 4/5 (579 Downloads)
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Book Synopsis Essentials of Contemporary Advertising by : William F. Arens

Download or read book Essentials of Contemporary Advertising written by William F. Arens and published by McGraw-Hill Higher Education. This book was released on 2009 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.


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