Managing Enterprise Content

Managing Enterprise Content
Author :
Publisher : New Riders
Total Pages : 618
Release :
ISBN-10 : 9780132931649
ISBN-13 : 0132931648
Rating : 4/5 (648 Downloads)

Book Synopsis Managing Enterprise Content by : Ann Rockley

Download or read book Managing Enterprise Content written by Ann Rockley and published by New Riders. This book was released on 2012-02-14 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.


Managing Enterprise Content Related Books

Managing Enterprise Content
Language: en
Pages: 618
Authors: Ann Rockley
Categories: Computers
Type: BOOK - Published: 2012-02-14 - Publisher: New Riders

DOWNLOAD EBOOK

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect
Content Strategy
Language: en
Pages: 387
Authors: Rahel Anne Bailie
Categories: Computers
Type: BOOK - Published: 2013-01-15 - Publisher: XML Press

DOWNLOAD EBOOK

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i
Content Strategy at Work
Language: en
Pages: 181
Authors: Margot Bloomstein
Categories: Computers
Type: BOOK - Published: 2012-01-25 - Publisher: Elsevier

DOWNLOAD EBOOK

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging th
Intelligent Content: A Primer
Language: en
Pages: 187
Authors: Ann Rockley
Categories: Business & Economics
Type: BOOK - Published: 2015-09-25 - Publisher: XML Press

DOWNLOAD EBOOK

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are
Content Strategy for the Web
Language: en
Pages: 256
Authors: Kristina Halvorson
Categories: Computers
Type: BOOK - Published: 2012-02-28 - Publisher: New Riders

DOWNLOAD EBOOK

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS j