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This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and opt
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Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule sh
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An Introduction to Writing for Electronic Media
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"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercia