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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the funct
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Advanced Media Planning

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Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing tha
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Effective Media Planning
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Effective Media Planning

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Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved i