Analysis for Marketing Planning
| Author | : Donald R. Lehmann |
| Publisher | : |
| Total Pages | : 211 |
| Release | : 1997 |
| ISBN-10 | : 007115423X |
| ISBN-13 | : 9780071154239 |
| Rating | : 4/5 (239 Downloads) |
Book Synopsis Analysis for Marketing Planning by : Donald R. Lehmann
Download or read book Analysis for Marketing Planning written by Donald R. Lehmann and published by . This book was released on 1997 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing management and marketing strategy where brevity, no coverage of the 4Ps, a heavy strategic focus and an emphasis on a marketing plan are desired. Conceptual and analytical in its approach, it centres on industry competitor and customer analysis and includes numerous examples.
