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Donald Trump and the Branding of the American Presidency
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Type: BOOK - Published: 2022-10-30 - Publisher: Springer Nature

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This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emph
The Unorthodox Presidency of Donald J. Trump
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Authors: Paul E. Rutledge
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Type: BOOK - Published: 2021-07-16 - Publisher: University Press of Kansas

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The Unorthodox Presidency of Donald J. Trump explores the myriad ways in which candidate, and then president, Trump exemplifies a nontraditional version of US p
Trump University Branding 101
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Authors: Donald Sexton
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Type: BOOK - Published: 2009-03-23 - Publisher: John Wiley and Sons

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Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expe
American Nightmare
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"Explaining the Donald Trump phenomenon is a challenge that will occupy critical theorists of U.S. politics for years to come. Firstly, Donald Trump won the Rep
Mr. Trump's Wild Ride
Language: en
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Authors: Major Garrett
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Major Garrett has been reporting on the White House for nearly two decades, covering four different presidencies for three news outlets. But if he thought that