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FCC Record
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FCC Record

Authors: United States. Federal Communications Commission
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Dictionary of Marketing Communications
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Dictionary of Marketing Communications

Authors: Norman A. P. Govoni
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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
Marketing Information
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Marketing Information

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Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries id
The Direct Mail Solution
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The Direct Mail Solution

Authors: Craig Simpson
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Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing chann