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Language: en
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Type: BOOK - Published: 2017-06-29 - Publisher: Bloomsbury Publishing
Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2012-03-03 - Publisher: Kogan Page Publishers
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding
Language: en
Pages: 337
Pages: 337
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Language: en
Pages: 727
Pages: 727
Type: BOOK - Published: 2012-10-12 - Publisher: Pearson Higher Ed
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of
Language: en
Pages: 250
Pages: 250
Type: BOOK - Published: 2019-11-15 - Publisher: Koehler Books
The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every comp