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The Art of Digital Marketing for Fashion and Luxury Brands
Language: en
Pages: 471
Authors: Wilson Ozuem
Categories: Business & Economics
Type: BOOK - Published: 2021-07-17 - Publisher: Springer Nature

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This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a
Digital Marketing Strategies for Fashion and Luxury Brands
Language: en
Pages: 483
Authors: Ozuem, Wilson
Categories: Business & Economics
Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global

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Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main
Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Language: en
Pages: 386
Authors: Wilson Ozuem
Categories: Business & Economics
Type: BOOK - Published: 2019-11-15 - Publisher: Universal-Publishers

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This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors a
Digitalization in the Luxury Fashion Industry
Language: en
Pages: 252
Authors: Anna Cabigiosu
Categories: Business & Economics
Type: BOOK - Published: 2020-07-13 - Publisher: Springer Nature

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The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over
Digital Luxury
Language: en
Pages: 340
Authors: Wided Batat
Categories: Business & Economics
Type: BOOK - Published: 2019-04-29 - Publisher: SAGE

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th