Faithin Omaha eBook Collection

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenge

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and p

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best pra

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a tot