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The very word "digital" has acquired a status that far exceeds its humble dictionary definition. Even the prefix digital, when associ ated with familiar sectors
Creating Digital Content
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JOIN THE DIGITAL PRODUCTION REVOLUTION! Not very long ago, there was television, film, video, and other forms of moving imagery. Now, in the Digital Era, all of
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With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wa
The Content Advantage (Clout 2.0)
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In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of di
Digital and Social Media Marketing
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve