Faithin Omaha eBook Collection

The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness.

Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic

This volume presents twenty updated and new theories of travelers’ decisions and behaviors. The volume describes the advances in theory construction and pract